nalyst events aren"t something we often cover, as they largely feature tedious talk about revenue and dry terms like "compound annual growth rate." But they can also offer outsiders a peek at new products and technologies. Samsung hosted its 2013 Analyst Day yesterday in Seoul, and the company used the event to lay out a surprisingly cohesive message: more.
We"ve spent plenty of time covering Samsung"s mobile initiatives; the company dominates in smartphones of all shapes and sizes, it has a portfolio of tablets that rivals any competitor"s in scope, and it even has an impressive selection of notebooks. Dominance in the premium television segment has also been a priority, and Samsung now commands much of the smart TV and large TV market. Samsung has even become a leader in the premium home appliance market, providing high-end refrigerators, laundry machines, vacuum cleaners, and kitchen appliances to those with the means and the desire to buy an appliance with a Wi-Fi-enabled touchscreen.
A big part of its successes in these markets has had to do with vertical integration, a term that applies to companies that produce both a consumer product and the components that go into that product. Samsung can drive its own product advances by producing the displays, processors, memory, flash storage, software, and services that go into its lineup of devices, but it has also become a go-to component supplier for its consumer electronics competition; even when you don"t buy a Samsung product, you"re probably getting some Samsung components.
What is clear from its Analyst Day presentations is that Samsung plans to both expand the market segments it"s involved in and to drive innovation through a renewed investment in software, not just hardware.
Having moved over 100 million Galaxy S and Note devices during 2013, Samsung hopes the buyers of those products will look its way when choosing their next refrigerator or television. And in a page taken from Apple, Samsung is focusing on premium products, eschewing the low end. Samsung"s expectation is that, having established brand value in the minds of Galaxy handset buyers, the high prices on its other products will seem justified.