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三星期望未来产品定位高价被合理看待

发布时间:2020-01-14 18:11:59 阅读: 来源:袜套厂家

元器件交易网讯 11月7日消息,据外媒艺术科技报道,三星昨天在首尔举办了“2013分析师日”活动,公司在这次活动上称未来计划扩大其参与的市场领域,投资软件带动创新,并且将专注于高端产品,它期望未来产品定位高价被合理看待。

各大媒体已经花了大量的时间报道三星的移动计划。该公司主导各种形状大小的智能手机,它也生产组合的平板电脑,可与范围内的任何对手竞争,甚至有让人印象深刻的笔记本产品。它在高端电视领域的也有着优先主导地位,三星现在控制着大部分的智能电视和大型电视市场,甚至已经成为高端家电市场的领导者,它为那些想买Wi-Fi触摸屏家用电器的用户提供高端冰箱、洗衣机、吸尘器、和厨房用具等等。

三星的成功很大一部分取决于这些市场的垂直整合。这个术语适用于同时生产消费品及其组件的公司。通过生产显示器、处理器、内存、闪存、软件和服务,三星可以驾驶自己的产品方向,然而它也是消费电子产品竞争的一个主力组件供应商,即使你不买三星的产品,你可能也会用到三星的组件。

三星在“分析师日”活动上清晰陈述计划扩大其参与的市场领域,通过在软件方面的再次投资推动创新,而不只是发展硬件。

2013年Galaxy S和Note设备销量超过1亿,三星希望产品买家也用同样的方法选择他们下一个冰箱和电视。来自苹果的某一网页显示,三星正专注于高端产品,避开低端。三星的期望是,在Galaxy手机用户心中建立了品牌价值后,其它产品的高价格也将被看作是合理的。

(元器件交易网董蕾 译)

外媒原文如下:

nalyst events aren"t something we often cover, as they largely feature tedious talk about revenue and dry terms like "compound annual growth rate." But they can also offer outsiders a peek at new products and technologies. Samsung hosted its 2013 Analyst Day yesterday in Seoul, and the company used the event to lay out a surprisingly cohesive message: more.

We"ve spent plenty of time covering Samsung"s mobile initiatives; the company dominates in smartphones of all shapes and sizes, it has a portfolio of tablets that rivals any competitor"s in scope, and it even has an impressive selection of notebooks. Dominance in the premium television segment has also been a priority, and Samsung now commands much of the smart TV and large TV market. Samsung has even become a leader in the premium home appliance market, providing high-end refrigerators, laundry machines, vacuum cleaners, and kitchen appliances to those with the means and the desire to buy an appliance with a Wi-Fi-enabled touchscreen.

A big part of its successes in these markets has had to do with vertical integration, a term that applies to companies that produce both a consumer product and the components that go into that product. Samsung can drive its own product advances by producing the displays, processors, memory, flash storage, software, and services that go into its lineup of devices, but it has also become a go-to component supplier for its consumer electronics competition; even when you don"t buy a Samsung product, you"re probably getting some Samsung components.

What is clear from its Analyst Day presentations is that Samsung plans to both expand the market segments it"s involved in and to drive innovation through a renewed investment in software, not just hardware.

Enlarge Samsung

Having moved over 100 million Galaxy S and Note devices during 2013, Samsung hopes the buyers of those products will look its way when choosing their next refrigerator or television. And in a page taken from Apple, Samsung is focusing on premium products, eschewing the low end. Samsung"s expectation is that, having established brand value in the minds of Galaxy handset buyers, the high prices on its other products will seem justified.

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